Privacy Policy

SocialLens Analytics Limited ("SocialLens," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platform, and services (collectively, the "Service").

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Register for an account or request a demo
• Subscribe to our Nigerian Consumer Pulse newsletter
• Contact us via email, phone, or contact forms
• Request a quote or enterprise consultation
• Register for webinars or events

This information may include: name, email address, phone number, company name, job title, and any other information you choose to provide.

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and usage:

• Log Data: IP address, browser type, operating system, referring URLs, pages visited, date/time stamps
• Device Information: Device type, screen resolution, language preferences
• Usage Data: Click patterns, time spent on pages, feature usage

1.3 Social Intelligence Data (Platform-Specific)

For enterprise clients, our platform processes publicly available social media data from platforms including but not limited to:

• Twitter/X, Instagram, TikTok, Facebook, YouTube
• Nairaland, Jiji, WhatsApp public channels
• Nigerian news sites and blogs

Important: SocialLens only processes publicly available data. We do not access private accounts, direct messages, or non-public communications. All data is collected in compliance with each platform's terms of service and applicable laws.

2. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: To provide, maintain, and improve our social intelligence platform
• Communication: To respond to inquiries, send demo confirmations, and provide customer support
• Newsletter: To send Nigerian Consumer Pulse weekly insights (you may unsubscribe at any time)
• Analytics: To understand how users interact with our website and improve user experience
• Security: To detect, prevent, and address technical or security issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Legal Basis for Processing (NDPR & GDPR)

We process your personal data on the following legal bases:

• Consent: Where you have given explicit consent (e.g., newsletter subscription)
• Contractual Necessity: To perform our contract with you (e.g., providing platform access)
• Legitimate Interests: For our legitimate business interests, such as improving our services and security
• Legal Obligation: Where required by Nigerian or international law

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our website and delivering services (e.g., hosting, email delivery, analytics)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law, court order, or governmental regulation
• Protection of Rights: To protect the safety, rights, or property of SocialLens, our users, or the public

5. International Data Transfers

SocialLens primarily stores and processes data within Nigeria. Some data may be transferred to servers in other jurisdictions. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) as approved by NITDA
• Data Processing Agreements with all third-party processors
• Adequacy assessments for cross-border transfers

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: Retained for the duration of your contract plus 12 months
• Newsletter Subscribers: Retained until you unsubscribe
• Inquiry Data: Retained for 24 months after last contact
• Aggregated Analytics: Retained indefinitely (anonymized)

7. Your Rights Under NDPR

Under the Nigeria Data Protection Regulation, you have the following rights:

• Right to Access: Request a copy of your personal data we hold
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw previously given consent
• Right to Lodge a Complaint: File a complaint with NITDA

To exercise any of these rights, please contact our DPO at dpo@sociallens.ng. We will respond within 30 days as required by NDPR.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: To understand website usage (Google Analytics)
• Preference Cookies: To remember your settings

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption: AES-256 for data at rest, TLS 1.3 for data in transit
• Access Controls: Role-based access with multi-factor authentication
• Monitoring: 24/7 security monitoring and intrusion detection
• Backup: Regular encrypted backups with geographic redundancy
• Audits: Annual security audits and penetration testing

Despite these measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification to registered users
• Displaying a notice on our website

We encourage you to review this Privacy Policy periodically.

12. Contact Information

For privacy-related inquiries, complaints, or to exercise your rights:

• Data Protection Officer (DPO): Dr. Adeola Ogunleye
• Email: dpo@sociallens.ng
• General Privacy Inquiries: privacy@sociallens.ng
• Phone: +234 (1) 888 1234
• Address: SocialLens Analytics Ltd, 5th Floor, The Penthouse, Victoria Island, Lagos, Nigeria